DreamWalk Feat. Heidi Klum

Dr. Scholl's insoles for women insoles needed a makeover, and a way to show women we really get what you go through to wear those shoes that are beautiful to look at, but MEAN to your feet. So we created a campaign to show consumers how to tame those beastly beauties, with new Dreamwalk insoles. And, supermodel Heidi Klum helped us show consumers how to make their shoes fabulously comfortable.

TV

Digital & Interactive

Rich Media

We leveraged our hilarious yet effective "shoe meanies" to surprise consumers with a rich media takeover on targeted sites. Clicking through gave them more Heidi and more valuable info

Interactive Meanie Maker + Heidi Behind The Scenes

We leveraged our hilarious yet effective "shoe meanies" to surprise consumers with a rich media takeover on targeted sites. Clicking through gave them more Heidi and more valuable info